You Are Reading

OUGD603 — Brief 12 — Restrap Link Campaign - Campaign Story

Within Kickstarter project creation, submissions require something called a story to tell the audience about your project, where it came from, why you need the money, etc.

Nathan gave me all of the body copy and I used that to create a series of impacting graphics that would capture the attention of viewers and entice them to pledge towards the project goal.

Our story

At Restrap, we love good design and innovation. It's what we do best. We take everyday items, things you thought you knew, and improve them - adding unique twists to create products that are functional, neat and cutting-edge.
Based in Yorkshire, England, Restrap is a family-run business operational since 2010. We're a solid team with well-developed and tested skills. This means we're able to hand make all our products in our Leeds workshop, using locally sourced materials wherever possible.

What we found.

Here at Restrap we’re always on the go. We run, cycle, walk and get out and enjoy life. Over the years, we’ve all struggled to find a belt that is both comfortable and stylish and that we can wear for the sports we love. Our belts were a source of regular discomfort, requiring constant adjustment or snapping. We wanted to change this.

Our solution

We have created Link, a one-of-a-kind belt, which offers comfort and flexibility for all kinds of uses.
Link contains a unique, patented magnetic buckle. With one single movement, Link can be fastened, removed, loosened and tightened on the go - with just one hand. With a break strength of 50kg and a ladderlock system for size adjustment, Link guarantees flexibility and comfort whilst being exceptionally secure.

The super strength 30mm elastic has been specially manufactured in Great Britain. Its unique design moves with the wearer for added comfort. No more twisting, turning and digging. Hurrah!


Link was dreamed up back in 2014. Since then, we have been tweaking, testing and improving its design and are confident that the final product is built to last. Just to be doubly sure, all Link belts come with a lifetime guarantee against manufacturing faults. 


All our materials are locally sourced wherever possible and are lovingly handcrafted in-house. 
Link includes:
 - A patented magnetic 30mm buckle 
- 30mm super strength elastic
 - Leather finishing label and belt loop
- Nylon thread (hard wearing)

What do we need the pledges for?

All the materials needed for Link require minimum orders. The funding we receive from Kickstarter will go towards hitting these, and ensuring we use only the best quality for your belt.
In addition, we’re going to get some brand new shiny machines for our workshop. For those in the sewing know, we’ll be adding to our collection:
- A flag and bar tac machine  
- A synchronized cylinder arm machine  
- Cutting equipment
Thanks to these new machines, Link and future Restrap products will be of even higher quality.

What happens next?

Over the next few weeks, the whole team here will be putting production plans together, installing our new equipment and most importantly, working hard to get your belt to you as soon as possible.


Add £5.00 to your pledge and receive the Restrap Key Clip
Add £5.00 to your pledge and receive the Restrap Key Clip
Made from a carbon fibre headset spacer and a tough black spring-loaded clip, your keys will remain safe as you ride.

The Restrap Key Clip — Prevents inner-pocket stabbing while riding.

Add £10 to your pledge and receive a limited edition kickstarter exclusive 'Supporting Independent Manufacturing' T'shirt
Add £10 to your pledge and receive a limited edition kickstarter exclusive 'Supporting Independent Manufacturing' T'shirt


Stretch Goal

Risks and challenges

We make every effort to minimise risk. We’re an established business with our own in-house manufacturing facility and triple contingencies on our component suppliers.
Upon successful funding we’ll be in touch to get your delivery details and aim to dispatch rewards within the time frames outlined above.
We promise to keep every pledge up-to-date with every step of the process.
We are really excited about this product and can’t wait for you to try Link for yourself.
Thank you for the support.


Every single point about the brand, product, and background has been mentioned in the story section, including the additional pledge rewards and sizes in simple charts and finally the stretch goal information.

Comments for this entry

Leave your comment


Copyright 2010. All rights reserved.