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OUGD603 — Brief 06 — Capital North - Presentation













The presentation went really well. We aren't the most confident speakers as a group but we all felt prepared and comfortable to discuss our ideas and the process to finished outcome.

In regards to feedback, they told us that the concept was fantastic and that we took a bold approach that no one else had thought of. They liked the logo but told us that it was not dynamic enough by itself and would of needed several variations for different sizings to keep it's clarity. Their favourite part of the presentation and work was the idea behind the trains and that the rest of the visuals should of followed suit with them.

This was a very rewarding brief and has given me more confidence to speak in front of professionals as well as work in a team to develop something further than I would usually be capable of.

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